by Brian Keobke CME
If you have ever watched the TV show Undercover Boss you will know that the interaction with customers will often educate and challenge a company President’s perception of their place in the market and encourage them to make positive changes.
This is why working in the corporate exhibit at a Trade Show is one of the best activities for a company’s President and/or other Senior Management.
It’s unlikely that your company President could ever take the time to visit with hundreds of customers across North America but he can certainly meet and interact with a great number of clients at a Trade Show. The gained information can often make a big difference in the approach to new products and service levels the company offers.
When you let your customers know that the President will be at your booth you may well see an increase in traffic as customers put you on the “must see” list.
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