Experiential Marketing - Kellogg's Tweet Shop

Working with the All-Bran division of Kellogg’s along with their experiential agency Strategic Objectives in Toronto, XIBITA executed on the Tweet Shop concept.  Xibita is our sister company that specializes in Custom Exhibit solutions - www.xibita.com.

By all measureable standards, the experience was very successful.  But why?  Based on my observations here are the key factors for its success:

1.       Location – choosing Eaton Centre, downtown Toronto is a very good start.  Visible from a number of levels and vantage points really helped.

2.       Design – the physical structure was visually stunning.  The graphics compelling and the overall presence unexpected, given the environment.

3.       Free – free samples are always a draw and to enjoy a complimentary bowl of cereal was a big draw.

4.       Share – the ability to enjoy this unusual experience and then share it with your friends is very satisfying.

Building a great experience is difficult given the jaded nature of consumers, but following Kellogg’s strategy will hopefully make it easier.

Portable, Modular & Custom Trade Show Exhibits

President Working the Trade Show?

by Brian Keobke CME

If you have ever watched the TV show Undercover Boss you will know that the interaction with customers will often educate and challenge a company President’s perception of their place in the market and encourage them to make positive changes.

This is why working in the corporate exhibit at a Trade Show is one of the best activities for a company’s President and/or other Senior Management.

It’s unlikely that your company President could ever take the time to visit with hundreds of customers across North America but he can certainly meet and interact with a great number of clients at a Trade Show. The gained information can often make a big difference in the approach to new products and service levels the company offers.

When you let your customers know that the President will be at your booth you may well see an increase in traffic as customers put you on the “must see” list.

Drink up at the Nightclub & Bar Convention

Top of Form

"The Nightclub & Bar Convention and Trade Show, the most important annual beverage and nightclub industry event, saw attendance rise 21 percent in 2010 over 2009's 26,000 attendees." As reported by Helen Holzer.

For those of us trying to accurately gauge the economic tides, this report is promising at first glance. After all an increase in attendance at any tradeshow, especially one in the 20+% range is quite an accomplishment. But after looking at the type of show it is, one might question the reason for the increase i.e. are more people depressed about the economy so the bars are doing well? I guess it depends whether your glass is half-full or half-empty. Ultimately, I guess if you sell your wares to this industry it really does not really matter much.